On the heels of a huge management shakeup at Evine Live, the home shopping network still managed to put out a press release about the return of former Destiny’s Child Michelle Williams and her home collection.
“Believe by Michelle Williams,” a Grammy-winning recording artist and songwriter, will be on Thursday and Friday.
Williams previewed her home collection last September.
One of the few Evine Live execs left after the abrupt departure of CEO Mark Bozek and his lieutenant Russell Nuce, Chief Merchandising Officer Penny Burnett, was quoted in the press release.
“We’re thrilled to have Michelle return to our studios to debut her full collection,” Burnett said. “Michelle is a natural on camera. Her passion for design is immediately felt by viewers, who quickly connect with her product and its story. We’re looking forward to having Michelle back on-air to showcase her brand and help celebrate our Company’s first anniversary as Evine Live.”
As for WIlliams herself, she said, “This collection has been months in the making and I can’t wait to finally unveil it on Evine Live. During the September preview, viewers got a taste for the collection. In just a few days, they’ll discover everything that ‘Believe by Michelle Williams’ has to offer.”
Inspired by her grandmother and mother — who crafted items for their family, and her world travels as an actress and musician — “Believe by Michelle Williams” reflects Williams’ “style and passion for design,” according to the press release.
This week, products will include textiles such as floral-printed comforters, quilted coverlets, duvet sets and fashion-forward sheet designs.
Following the February premiere, Williams will continue to expand her collection with a new assortment in March.