Evine Live will celebrate ithe first anniversary of its new moniker and branding over Valentine’s Day weekend. We’re surprised there is any kind of hooting and hollering going on, since the company’s stock was trading at about $1, last time we looked.
Yet in a press release on Thursday, Evine Live crowed about its accomplishments and also unveiled a list of new vendors and brands that it will launch this spring.
We’ve already written about some of these, but they are: V by Vanessa Williams Fashions; Believe at Home by Michelle Williams; Lisa Vanderpump Home; Betsy Johnson fashion jewelry: Forever Moissanite jewelry; Charms & Chains jewelry; Cailyn Beauty; Active Argan Breakthrough Beauty; Gravity Defyer Footwear; Pietro NYC Handbags; Phoenix Fashion Week; and Musse & Cloud Footwear.
“Our first year as Evine Live has been a transformative one,” CEO Mark Bozek said.
“A year ago we began debuting many new and exciting brands such as Beekman 1802, Consult Beaute, Paula Deen, Todd English, Nancy O’Dell and Nicole Curtis Home, among others, as part of our strategy of diversifying our product mix. We expect these brands as well as the new brands we will premiere this Spring will allow us to continue to effectively execute this strategy.”
The “1st Birthday Bash” kicks off Feb. 11.
During the birthday event, the “Believe at Home by Michelle Williams” collection will officially debut alongside Beekman 1802, Indigo Thread Co., Paula Deen Kitchen, 100% PURE Cosmetics and Todd English.
Guess who else will be part of the festivities? Invicta watches!
What would Evine Live be without Invicta watches? A lot of dead air time.
But viewers will also have a chance to win one of three shopping sprees during a birthday sweepstakes.
And the list of returning vendors includes Nancy O’Dell Fashions, Fair Child by Karen Fairchild Fashions, Nicole Curtis Home, Andrew Zimmern: World’s Best Meats, Consult Beaute with Dr. Terry & Heather Dubrow, 100% PURE Cosmetics, OptiLife Nutrition by Dr. Joe, BoKu Superfoods and Sword & Plough.