Evine Live is hopping on the argan oil bandwagon on Friday.
The No. 3 home shopping network will be debuting Active Argan, which, according to the press release, “using the breakthrough, patent-pending Activated Argan Complex … preserves the nurturing properties of centuries-old argan oil, unlocking its natural anti-aging benefits.”
“We’re always searching for the next innovative idea in the beauty industry and think we’ve found it with Active Argan,” Russell Nuce, Evine Live’s chief strategy officer, said in a canned statement.
“Argan oil is nothing new. The beauty industry has for years touted it as a natural source for age-defying results. What’s most exciting about Active Argan is its new twist on argan oil, giving our customers something they’ve never experienced before. We’re thrilled to bring Active Argan and its groundbreaking anti-aging technology to Evine Live.”
The “brand representative” is Morgen Schick.
“As a Ford model and makeup artist, I’ve spent the past 30 years searching for the best, most effective beauty products, and during my career, I’ve never encountered anything like Active Argan,” she said.
Here’s the press release hype:
The secret is the patent-pending Activated Argan Complex, a proprietary technology that combines 100% pure, organic and cold-pressed argan oil with ozone and medical grade oxygen.
When the ozone and oxygen meet, they create “ozonide,” a powerful molecule and the driving force behind Active Argan’s efficacy. The result is increased hydration retention and an improvement in the skin’s appearance.