HSN has cooked up yet another partnership tied to a theatrical release, this time with DreamWorks Animation for “Kung Fu Panda 3,” which debuts Friday.
DreamWorks animators have developed “exclusive custom animation to introduce characters from the film into HSN’s movie event, which includes 10 hours of dedicated ‘Kung Fu Panda 3’ programming throughout the week leading up to the film’s release,” the home shopping network said in a press release Tuesday.
That includes insertions in Ming Tsai programming on Wednesday; “The Beauty Report with Amy Morrison” on Thursday; and “The List with Colleen Lopez,” also on Thursday.
The collaboration features a variety of products from the jewelry, beauty, apparel, accessories, electronics and culinary categories, featuring merchandise from HSN vendors and brands Iris Apfel, Heidi Daus, Korres, Prai, Martino Cartier, Peace Love World, Diane Gilman and Danielle Nicole.
In addition, Tsai is the voice of a character in the movie, HSN said.
The collection incorporates movie-related themes such as jade, food, black and white and Chinese artwork. Additionally the HSN Arcade is featuring four “Kung Fu Panda 3”-themed games.
“Storytelling is at the core of what we do at HSN and ‘Kung Fu Panda 3’ is yet another opportunity to infuse a bit of fun into our product assortment and programming as part of our ongoing entertainment strategy,” HSN President Bill Brand said in a canned statement.
“We are excited to collaborate with DreamWorks Animation for this entertaining and engaging film and cannot wait for Po and Mei Mei to make their HSN debut this week.”