Evine Live has roped in a new beauty vendor: 100% PURE.
The No. 3 home shopping network will debut the line of organic skincare and cosmetic products Thursday, the channel said in a press release Tuesday.
“We’re thrilled to offer customers 100% PURE’s revolutionary line of beauty products just in time for gift giving,” Evine Chief Strategy Officer Russell Nuce said in a canned statement.
“100% PURE’s story and products are unlike anything else available in stores this holiday season. 100% PURE is not only revolutionizing the color cosmetics industry, but doing so in a socially and environmentally responsible and all-natural way. We’re excited for this brand partnership and to introduce our customers to this incredible line of cosmetics.”
Here is the pitch on the products:
A pioneer in natural beauty, 100% PURE eliminates the traditional need and use of synthetic chemicals with their patented process to pigment, stabilize and preserve cosmetics using elements harvested from fruits, vegetables and plants.
Based in nature, 100% PURE products have the ability to nourish skin with naturally occurring beneficial ingredients such as antioxidants and vitamin C, making items in their line “better to wear, than not wear.”
“I’m excited to bring our story to Evine Live and connect directly with viewers,” said Susie Wang, co-founder of 100% PURE. “Our Purist fans have spread the word about 100% PURE for years now, and we know the EVINE Live community will love and appreciate our natural, efficacious, and beautiful products as much as we do.”
100% PURE will be hawking a number of exclusive product configurations on Evine Live, which will include some of their top-selling products, including “peach, strawberry and cranberry fruit pigmented cheek tints, pomegranate lip butter and black tea mascara,” according to the press release.
This is making us hungry. In fact, the company describes its products as “health food for your skin.”
During its debut, 100% PURE will also offer Coffee Bean Caffeine Eye Cream, a caffeine-infused cream that helps reduce the appearance of puffiness, dark circles and wrinkles around the eye area.
100% PURE got industry-wide attention when it won the first annual Beauty Pitch, a competition held during the Professional Beauty Association’s Beauty Week hosted by CosmoProf in July.
Founded in Napa in 2005 and now based in Silicon Valley, 100% PURE is an organic cosmetics beauty firm focused on providing healthy skin care, color cosmetics plus bath and body products.