QVC Names Bertoni Head Of Chinese Network

QVC this week appointed Gregg Bertoni CEO of CNR Mall, the home shopping giant’s joint venture with China National Radio (CNR).

Bertoni will be responsible for overseeing QVC’s growth and operations in China and will continue to build on QVC’s strong partnership with CNR. He will report to Steve Hofmann, QVC’s executive vice president of international.

Bertoni is succeeding James Clarke, who has served as CEO of CNR Mall since the joint venture’s formation in 2012.

Under Clarke’s leadership, QVC made significant strides building the QVC joint venture with CNR and growing the CNR Mall brand and business, now reaching over 100 million homes in China. Clarke has made the decision to depart QVC later this year to pursue other opportunities.

“Since the formation of the joint venture in 2012, CNR Mall has become a leading multimedia retailer in China, focused on providing a differentiated shopping experience and great value and customer service,” said Hofmann.

“Gregg’s role in launching our Italian business, including ensuring a compelling product portfolio and driving customer loyalty, coupled with his knowledge of international video and ecommerce retail, make him an outstanding choice to succeed James in leading CNR Mall.”

Bertoni has held several roles across markets at QVC during the past 20 years, most recently leading QVC’s business operations in Italy. He began his career with QVC US in 1995, later moving to QVC UK, subsequently adding roles of increasing responsibility in merchandising.

He transferred to Italy in 2010 to build and lead QVC Italy’s merchandising group, and was later named the chief merchandising officer, adding additional responsibilities of TV sales, TV operations, merchandising, programming and planning and marketing.

“As QVC continues to expand across markets, we are implementing a global approach that fosters agility and positions the business for ongoing future growth,” said QVC president and CEO Mike George.

“Gregg has been instrumental in expanding our global footprint and strengthening our position as a leader in multichannel retail. His appointment will position CNR Mall for continued success and drive further integration of best practices and strategies into the existing operation.”

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