We just spotted this press release from Evine Live, and are we reading it right?
The home shopping network is having its key vendors offer their holiday gift lists, and the items on the lists are basically products from other Evine Live vendors?
If so, how convenient. If not, our bad.
EVINE Live’s Brightest Stars Share the Holidays and Inspire Gift-Giving With Their Ultimate Personalized Gift Lists
Nancy O’Dell, Paula Deen, Karen Fairchild, The Dubrows and Other EVINE Live ‘Brands With Fans’ Share Their Holiday Gift Lists
MINNEAPOLIS, MN–(Marketwired – Nov 13, 2015) – EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company (evine.com), today announced that it will give customers an exclusive look at the gift lists of some of EVINE Live’s most popular personalities and brands.
As part of EVINE Live’s “Share the Holidays” campaign, many of EVINE Live’s best known personalities and brands will share their favorite gifts of the holiday season with their fans. The gift lists will be unveiled on social media via Facebook, Twitter, Instagram and Pinterest. Among the EVINE Live personalities sharing their personal holiday gift lists are Nancy O’Dell, Paula Deen, Karen Fairchild of Little Big Town, The Beekman Boys and Dr. Terry and Heather Dubrow of E! Entertainment Television’s “Botched” and “The Real Housewives of Orange County.”
“This unique holiday experience is just one of the many ways we are delivering on our brand promise of Shop.Share.Smile. Our ‘brands with fans’ were thrilled to share their holiday gift lists with their rapidly growing social networks. This fun shopping experience is a way to connect new and existing customers,” said Russell Nuce, EVINE Live’s Chief Strategy Officer.
“Through this first-of-its-kind campaign at EVINE Live, we’ve taken the idea of sharing the holidays to a new level. During the ‘Share the Holidays’ campaign, Paula Deen will introduce her fans to Beekman 1802 bath and body products, Nancy O’Dell’s fans will discover Paula Deen’s food items, and Dr. Terry and Heather Dubrow’s fans will get acquainted with Karen Fairchild’s new fashions. It’s social discovery at its very best.”
The 12 EVINE Live Gift Lists will be shared on Facebook, Twitter, Instagram and Pinterest and are available beginning today on evine.com. Items on each gift list include some of this year’s hottest giftable items from EVINE Live including fashion, beauty, jewelry, watches, home entertaining, consumer electronics and this season’s “must-have” gift item, the Swagway.