Evine Live is getting patriotic, saluting men and women in uniform with a special Veterans Day partnership.
During a one-hour special on Veterans Day, the home shopping channel will premiere Sword & Plough, a veteran-owned accessories firm that crafted products in America from repurposed military surplus.
In a press release, Evine Live described Sword & Plough as “a veteran-owned fashion brand founded by two sisters raised in a military family residing at the U.S. Military Academy at West Point, one of whom is now an officer in the U.S. Army.”
During the special Nov. 11 at 6 p.m., the Sword & Plough collection will feature military surplus remade into bags, packs and accessories.
The release says:
Sword & Plough was founded by Emily and Betsy Nunez with the mission of empowering veteran employment, reducing waste and strengthening a shared civil-military understanding.
Emily and Betsy are scheduled to appear on Evine Live during the one-hour special on Veterans Day. During the special, viewers will be able to purchase a range of fashionable men’s and women’s accessories, including backpacks, satchels, handbags and more that are crafted in the USA by veterans using military surplus materials.
Evine Live also is honoring those who have served our country with a special promotional spot featuring local veterans and first responders. Among those veterans featured in the tribute are 93-year-old Ernie Lamson, a paratrooper who served in World War II, and Nick Slavik who served in both Afghanistan and Iraq.
“We owe so much to our brave men and women in uniform and this partnership is one small way to show our support,” Evine Live Chief Strategy Officer Russell Nuce said.
“While we can’t comfort the child whose parent is overseas or the grieving mother who’s lost a child to war, we can do our part as a retailer by offering customers products that support our military service members. In addition to being veteran-owned and American made, Sword & Plough generously donates a portion of their profits to veteran organizations. We like to support small businesses like Sword & Plough that deserve to have their stories heard.”
Emily Nunez chimed in.
“We’re thrilled to partner with EVINE Live and introduce Sword & Plough to viewers throughout America,” she said. “As a veteran myself, I felt it was important to create accessories that touch civilians in their everyday lives and remind them of the challenges our country and veterans face. Through Evine Live’s broad television and digital reach, we hope to tell this story and continue to bridge the gap between civilians and the military community.”
In addition to its partnership with Evine Live, Sword & Plough is one of the ten finalists in Quickbooks’ Small Business Big Game Contest, a contest that awards one winner with a free Super Bowl commercial.
Evine Live will help support the company in their endeavor by encouraging its viewers and Facebook followers to vote for Sword & Plough: http://bit.ly/1PLd8AX.
Here’s the boilerplate on Sword & Plough:
Sword & Plough (S&P) is a quadruple bottom line (people, purpose, planet, profit) social enterprise that works with veteran owned and operated manufacturers to repurpose military surplus fabric into stylish bags.
The company was inspired by co-founder Emily Nunez’s own military experience: while attending the Army’s elite Airborne School and later while serving in Arizona, Colorado and Afghanistan.
Emily and her sister Betsy work to bridge the civil-military gap by raising awareness of veteran issues through marketing, branding, social media, and public speaking engagements. Sword & Plough also donates 10 percent of profits to veteran support organizations. S&P embodies a revolution in made in USA sustainable and social impact fashion.