Evine Live got some plugs Monday night on primetime network shows that feature two of their vendors — Paula Deen and Heather Dubrow.
We’re talking about ABC’s “Dancing with the Stars,” which featured scenes from Deen’s kitchen shows this past weekend on the home shopping network, while Bravo’s “The Real Housewives of Orange County” showed a peek at Dubrow and her doctor-husband Terry’s launch of their skincare line Consult Beaute in April.
“Tonight continues Evine Live’s transformation with our multi-platform ‘Brands with Fans’ strategy,” Evine Live CEO Mark Bozek said in a canned statement.
“Viewers of both ‘Dancing with the Stars’ and ‘The Real Housewives of Orange County’ will get a behind-the-scenes look at Evine Live,” he said.
“Paula Deen and Heather and Terry Dubrow have been great partners and are wildly popular with our customers. I can’t wait to tune in to tonight’s episodes to see how ‘Team Buttercup’ tears up the dance floor on ‘Dancing with the Stars’ and the Dubrows maneuver through the landmines of launching a skincare line.”
Deen is competing vying for the Mirrorball Trophy on Season 21 of “Dancing with the Stars.” And her partner, Louis van Amstel, joined her on Evine Live this past Saturday. We are told that they “twirled their way around Evine Live’s studios.”
Monday’s ‘Dancing’ episode featured footage of Paula’s Evine Live food show, “Paula Deen’s Kitchen,” as well as her and Louie’s dance rehearsals at the retailer’s studio.
Throughout season 10 of “The Real Housewives of Orange County,” the Dubrows have adventure launching their skincare line, which has taken more than 15 years to develop.
Monday’s episode of “The Real Housewives of Orange County” showed viewers a behind-the-scenes look at the live launch of Consult Beaute on Evine Live on April 18.