Jewelry Television, the first home shopping network to produce its own reality show, has chosen South Carolina native Ashley Hoffman as the winner of its the series’ competition, “JTV Rock Star Designer.”
Hoffman was among five jewelry designers from across the country who put their jewelry-making talents to the test in a six-week, elimination-style competition. An extended season finale episode aired on JTV last week.
“It’s been such a blessing to be able to participate in JTV Rock Star Designer,” Hoffman said in a canned statement. “The entire experience has been life-changing. I’ve gotten to learn from each of the designers in the competition and gain valuable insight from the judges. I’m excited to see what this next chapter as the first JTV Rock Star Designer will bring!”
JTV’s Rock Star Designer competition challenged contestants each week in various jewelry design competitions that concluded with an elimination round. One of the judges was celeb stylist Michael O’Connor, who used to do Affinity Diamond shows on QVC.
The competition challenges covered creativity, design and business acumen.
As the winner, Hoffman will receive a $5,000 cash prize, as well as an exclusive opportunity to work alongside JTV to create jewelry collection that will be featured on the home shopping network.
“Our viewers constantly amaze us with their continuous support and enthusiasm for our initiatives, especially when we’re encouraging new designers to develop their skills,” JTV Vice President of Marketing Jill Johnson said. “JTV Rock Star Designer was a way for us to connect with our viewers in an innovative and engaging way. They’ve been a part of JTV Rock Star Designer since the beginning.”
The new JTV collection designed by 2015 Rock Star Designer Ashley Hoffman will be available for purchase through JTV beginning in 2016. To learn more about this year’s JTV Rock Star Designer, visit JTV.com/rockstar.