HSN’s philanthropic arm is partnering with Lucasfilm to support UNICEF by broadcasting a “Star Wars” edition of “The Monday Night Show with Adam Freeman” this Monday.
During the two-hour primetime special Ashley Eckstein, the voice of “Star Wars” character Ahsoka Tano and founder of the Her Universe sci-fi merchandise brand for female fans, will present exclusive items of “Star Wars” apparel to raise funds for the U.S. Fund for UNICEF.
Eckstein will appear on-air alongside HSN Inc. CEO Mindy Grossman and Caryl M. Stern, the President and CEO of the U.S. Fund for UNICEF.
During the event HSN will donate 20 percent of the purchase price for every item featured and sold during the special to the U.S. Fund for UNICEF. In addition to apparel, the selection of “Star Wars” products will include items like a Star Wars Walkie Talkie, Stormtrooper watch and Darth Vader cuff links.
“I recently returned from my second field visit to see UNICEF’s programs for children firsthand and was inspired by their work to make a difference in the lives of children,” Grossman said. “I am so proud of HSNi Cares, our partners and customers who support UNICEF’s work to make an impact on the lives of children around the world.”
HSNi Cares has started a campaign that runs through Sept. 30 across television, catalogs, digital and social channels, raising funds and awareness in support of UNICEF.
All eight HSNi brands – HSN, Frontgate, Grandin Road, Ballard Designs, Garnet Hill, TravelSmith, Improvements and Chasing Fireflies – have come together to fulfill HSNi Cares goal of empowering women and supporting families in times of need globally, through interactive digital activations and customer donations across their channels.