Dang, we can’t keep up with all this home shopping news!
Evine Live just announced that Michelle Williams, formerly of Destiny’s Child, will preview her “Believe at Home” line on the network on Sept. 23.
Williams — a Grammy winner, singer, songwriter and actress — will give fans a sneak peek at her collection of home products, with the full line debuting this spring.
Evine Live went with the hype, calling Destiny’s Child “the biggest pop group of all time.” We don’t know about that.
“Michelle’s broad reach in the Pop, Gospel and R&B worlds coupled with her approachability and sophisticated sense of style make her a perfect addition to the Evine Live family and further expands our assortment of ‘brand with fans,'” Russell Nuce, the network’s chief strategy officer, said in a canned statement.
“Michelle’s new collection not only offers our customers incredible value and quality, but also helps us expand our home assortment and fill a missing niche in the category.”
“I’m so excited to come to Evine Live and share my passion for design with viewers,” Williams said in her canned statement.
“Ever since I was a little girl, I’ve been intrigued by home décor. I remember watching my mother and grandmother hand-stitch quilts and sew their own curtains and bedding. That’s really where the inspiration for this collection began.”
Here’s the boilerplate from the press release:
Inspired by her grandmother and mother who made beautiful hand-made items for their family, and her world travels as an actress and musician, the line is a timeless and unique collection of home products that embody Michelle’s style and passion for design. During the September 23 preview, Michelle will feature several items, including a duvet set and embroidered sheet set. The full collection will be revealed during the official premiere, planned for Spring 2016.
Michelle first rose to fame as a member of the internationally acclaimed female pop group Destiny’s Child. She has sold 150 million records and received more than 150 awards, including three Grammy awards, Billboard Music Awards, MOJO and many other accolades. In addition, Michelle is also an accomplished solo music artist, topping the Billboard Top Gospel Albums chart and Billboard Hot Dance chart.
She released her first album in over five years, Journey to Freedom, which showcased the singer’s natural talent and versatility. She has also captivated audiences on theatrical stages and in television, appearing in the hit Broadway musicals “Aida,” “The Color Purple” and “Chicago.” Michelle is represented by Holly Carter, President of Relevé Entertainment.