Our 16-year-old niece Sydney is one of her 9 million YouTube subscribers, and Bethany Mota is coming to QVC.
Mota is launching a collection from her apparel line for teens, Bethany Mota, on Oct. 5.
This little trendsetter in 2013 debuted the first of many collections for apparel brand Aéropostale. The newest collection, dreamed up by Mota and designed in partnership with Aéropostale in New York City, will be launching three weeks before it is available in Aéropostale stores.
We were at the Garden State Plaza in mall capital Paramus, N.J., a couple of years ago when we saw a long, winding lone of teens outside Aéropostale. It was Mota’s fans waiting to see her make an appearance at the store.
The line that premieres on QVC includes leggings, pajamas, hats and scarves all of which feature holiday-inspired motifs and colorful, coordinating designs. Each item is under $50.
“Bethany’s rise to fame is a result of her entrepreneurial spirit, hard work and keen eye for design,” said Rachel Ungaro, QVC’s Vice President, Fashion and Beauty Merchandising.
“Her compelling and inspirational story will resonate with QVC customers and her whimsical collection of apparel and accessories will be sure to grab their attention. We’re excited to launch Bethany’s line just in time for the holidays and provide shoppers with some fun and affordable gifting ideas for their teenage-aged children.”
During the broadcast, Mota will be on-hand to present the collection, offer her styling tips and teach viewers an easy DIY project to help make their look unique.
“I love being able to speak directly to my audience and share my passion for fashion,” Mota said. “QVC provides me with the opportunity to connect with millions of homes across the country. I hope everyone will find my collection as playful and fun as I do.”