As part of its “American Dreams” initiative, HSN announced Tuesday that it was partnering with five entrepreneurs “who will fan out across the country … to find compelling new products to launch while raising awareness for the entrepreneurs behind them.”
Wow, that’s a mouthful!
These team mates their methods for discovering new product ideas include:
– Daymond John through investing in entrepreneurs on ABC’s hit show “Shark Tank”
– Marc Portney through investing in entrepreneurs on Science Channel’s popular series “All-American Makers”
– Bob Circosta through HSN’s revamped “American Dreams Ideas Portal,” convention searches and seminars
– Akos Jankura through “My Cool Inventions” radio talent search
– Gregg Smith through Edison Nation, which operates the largest open innovation community and marketplaces in the world for independent inventors
“American Dreams” kicked off on HSN with the launch of its mini-series event on Sunday, which featured stories of some of HSN’s vendors including Serious Skincare, Benefit Cosmetics, R.J. Graziano, Jay King, GIII, DeLonghi, Violife, Donatella Arpaia and Wakaya Perfection.
The mini-series event will run every evening at 9 p.m. through Wednesday.
“There’s nothing more exciting than meeting entrepreneurs, hearing their ideas, feeling their passion and helping them make their dreams come true,” HSN President Bill Brand said. “As the original electronic retailer we have always championed entrepreneurs and this new initiative will further solidify our position as a destination to discover remarkable products and brands.”
HSN’s “The Monday Night Show with Adam Freeman” will devote its first hour from 7 p.m. to 8 p.m. to showcasing three or more entrepreneurs for the first time ever with their new product, alongside one of HSN’s existing partners who discovered them.
Bob Circosta, one of television’s first shopping hosts, kicked off the monthly series during last night’s show with three of the entrepreneurs he discovered.
Host of “My Cool Inventions,” Akos Jankura, will appear on the next installment of the series on Sept. 7, during “The Monday Night Show with Adam Freeman,” introducing his selection of entrepreneurs to HSN.
HSN has also created a landing page and portal for the “American Dreams” initiative where the public can submit and share ideas for products. HSN’s team of merchants alongside the “American Dreams” team will vet these submissions to identify passionate inventors with compelling products to launch.