The Yankees Are Coming: QVC Invades France

QVC is taking over the world!

We’ve lost count of how many home shopping channels it has across the globe, and it debuted its French channel on this weekend.

It’s late, we’ve got to roll into bed, but here’s the press release issued Monday.


WEST CHESTER, Pa. (August 3, 2015) — QVC, the world’s leading video and ecommerce retailer, today announced its official entry into France, with the launch of live television programming and ecommerce. QVC France, which launched online at with 46 brands in June, began its video programming distribution on August 1, and plans to offer nearly 300 international and French brands by the end of 2015.

“In recent years, France’s digital infrastructure and ecommerce offerings have evolved considerably, making it a prime market for QVC’s continued global expansion,” said Mike George, President and CEO of QVC, Inc. “For almost 30 years, QVC has invited customers to find items they love through the joy of discovery, entertainment and community. Today, shopping with QVC is as simple as turning on your TV, grabbing your smartphone or tablet, or browsing the web, which will appeal to French shoppers looking for a unique, fun and engaging experience.”
French Shoppers Can Say ‘Bienvenue” to Favorite QVC Brands

QVC France customers can shop a variety of high-quality local brands they know and love, as well as new-to -the-market brands from QVC’s global portfolio — all brought to life through storytelling by inventors, entrepreneurs, designers and QVC France program hosts. At this time, product categories include beauty, jewelry, apparel, home and accessories. Some popular QVC brands to be offered on QVC France include Elemis, Skechers, Diamonique® and bareMinerals®. QVC France customers will also enjoy QVC’s best find of the day, Today’s Special Value, the first of which was bareMinerals.

So Many Ways to Discover QVC’s ‘Savoir-faire’

Like QVC’s other markets, QVC France will offer shoppers an immersive digital shopping experience with integration across ecommerce, TV, mobile and social platforms. is viewable on web, smartphone and tablet, enabled with responsive design, for optimal engagement across devices, including iPad, iPhone, Android Smartphones and Android Tablets — giving French shoppers the freedom to discover something to love even on the go. QVC France programming is expected to reach 12 million homes in August and 18 million homes by the end of this year.

“QVC has long recognized the great potential to expanding European operations and having a retail and ecommerce presence in France,” said Steve Hofmann, President of International for QVC. “We are pleased to enter this dynamic market and believe with our global business structure, commitment to innovation, and high level of customer service, we have the right formula to succeed in the French market.”

For more information on QVC France, please visit

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