QVC and the Ovarian Cancer Research Fund (OCRF) are uniting once again for “QVC Presents Super Saturday LIVE,” an annual designer charity sale scheduled to be broadcast live from the Hamptons on this Saturday.
Ex-QVC host Lisa Robertson used to be all over this event, we wonder who QVC will have at this shindig now.
During the two-hour broadcast, fashions, beauty, jewelry and more will be offered for half the manufacturer’s suggested retail price, with 80 percent of the purchase price of donated merchandise benefiting the OCRF. Proceeds will also benefit Woman to Woman, OCRF’s nationwide patient program designed to support women undergoing treatment for gynecologic cancers.
“Ovarian cancer is often difficult to detect due to its subtle symptoms,” said Doug Rose, QVC’s senior vice president of brand and communications. “‘QVC Presents Super Saturday LIVE’ represents QVC’s commitment to raising both the awareness necessary for early detection and the funds needed to help conquer this deadly disease.”
Now in its ninth year, “QVC Presents Super Saturday LIVE” has generated more than $8.9 million to benefit the fund.
The live broadcast from OCRF’s Super Saturday NY will feature an assortment of brands such as Alex and Ani Charity by Design, Dooney & Bourke, Henri Bendel, Judith Ripka, Philosophy and many more.
“OCRF is proud to join forces with QVC once again to garner support and raise awareness of ovarian cancer,” said Audra Moran, the fund’s president and CEO. “Each year, the proceeds generated from QVC’s Super Saturday broadcast not only benefit women currently undergoing treatment for this horrible illness, but also bring us one step closer to eradicating the disease once and for all.”
QVC will launch #KeepinItTeal, a social media campaign featuring videos of celebrities and the faces behind some of QVC’s favorite brands, designed to help raise awareness of ovarian cancer. Viewers will be encouraged to share the videos on social media platforms and explain why and for whom they are #KeepinItTeal.