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Xcel Brands Inc., which owns several brands that appear on QVC, said Monday that it has entered into a definitive agreement to acquire the C. Wonder brand, consisting of the “C. Wonder” trademarks and related designs and other intellectual property rights.
C. Wonder is the preppy retail company founded by billionaire Chris Burch, the ex-husband of designer Tory Burch. C. Wonder filed for Chapter 11 bankruptcy protection in January and closed all its stores, including the one it had in the Garden State Plaza in Paramus, N.J., mall capital of the world, according to Business Insider.
Xcel, a brand management firm, was founded by Robert W. D’Loren in 2011 and owns the Isaac Mizrahi, Judith Ripka, H by Halston and H Halston brands, and designs and manages the Liz Claiborne New York brand, which is sold exclusively on QVC.
Of course, we all know that Mizrahi and Ripka have a strong presence on the No. 1 home shopping network.
The closing of the acquisition is subject to board approval and customary closing conditions.
Xcel is mum on its plans for C. Wonder: It said it will provide further information once it completes the deal.
Can we expect to see C. Wonder products being hawked on QVC in the future?
Here’s the boilerplate on C. Wonder:
The C. Wonder brand was founded by J. Christopher Burch in 2011 to offer a wide-ranging assortment of beautiful, versatile and spirited products that are designed to transport its customers to a place they have never been.
C. Wonder offered women’s clothing, footwear, jewelry and accessories; housewares and home decor, great gifts, and a shopping experience designed to deliver delightful surprises at every turn.
Burch Acquisition, LLC, which is controlled by Mr. Burch, acquired the C. Wonder brand (including its trademarks and related intellectual property rights) following its chapter 11 filing in 2015, in order to explore strategic opportunities to re-develop and expand the C. Wonder brand.