We don’t quite understand what he’s selling, but QVC founder, Joseph Segel has come out of retirement to launch a new company with several other veterans of the No. 1 home shopping network.
The press release on the new hair care company, ProfilePRO, was a lot of hype.
“One of the earliest ‘serial entrepreneurs,’ Segel has created over 20 businesses over the past 60 years — including QVC, The Franklin Mint, National Business Services, Le Mirador Resort, etc. — with each new business totally different and innovative in a major way,” the press release said. “Will Segel now disrupt that hair care business similar to the way he has had a significant influence on other industries? Stay tuned.”
ProfilePRO, which isn’t affiliated with QVC, is described as a hair care system “enabling hundreds of millions of people around the world to have an individually customized shampoo and conditioner, based on each person’s personal hair characteristics and personal scent preference.”
It will be sold exclusively through online websites, the first of which is the company’s own website — profilepro.com.
Segel’s cohorts in in this venture include several retired QVC executives. The CEO is Harold Poliskin; the vice president of operations is Chuck Pulcini; and the vice president of marketing is Karen Adams, all QVC veterans. Poliskin and Pulcini were two of the original team of QVC executives.
In addition, two former QVC presidents, Mike Boyd (1987-1995) and Doug Briggs (1995-2006), have agreed to serve on ProfilePRO’s board of advisors.
“We are delighted to introduce what we believe will become the most significant new hair care system in years,” Segel said in a canned statement. “We’re starting off with national distribution online, and plan to expand our distribution within the next two years to England, Canada, Australia, France, Italy, Germany, Brazil, India, China and Japan, and several additional countries soon thereafter.”
ProfilePRO is starting with more than 100 formulas to supposedly serve people with almost every type of hair and hair condition. To select the right formula for each person, ProfilePRO asks a series of key questions on their website, and each order is entirely customized. The company has filed for a patent on the ProfilePRO process, and their trademark is being registered internationally.
“We believe hair is personal and in many ways defines you,” Poliskin said. “There isn’t anything like ProfilePRO on the hair care market that offers optimum customization and such a personalized experience.”
The ProfilePRO system was co-invented by Florida entrepreneur Jodi Dery and Joe Segel.
To create a personal hair profile, anyone can now visit profilepro.com to answer several key questions about his or her hair type, hair texture, hair behavior, and scalp condition.
Each customer also selects their preferred scent and specifies the personal name to appear on their bottles. A completely customized travel-size set is initially available at an introductory price of $10. Full-size bottles are priced between $19 and $29 each, depending on how they are ordered.