QVC is on a roll this week in terms of getting positive press.
First, The New York Times has done a huge feature on host David Venable, who it credits with selling more than $250 million in QVC cooking-related merchandise last year. The story is headlined “QVC’s David Venable: The Man Who Helps America Cook.”
It’s a good read, revealing what a powerhouse Venable is as a pitchman and offering some details about his personal life, as well.
According to the story, Venable’s two “In the Kitchen With David” cookbooks have sold more than 500,000 copies in the home shopping channel.
“Mr. Venable has singular star power,” The Times wrote. “His is the most-watched show, which gives him a lot of sway over how America cooks.”
The Times describes the typical QVS shoppers as “an upscale metro suburban woman over 35 who wears Spanx, drinks Starbucks and is thinking of ordering a KitchenAid mixer on her iPhone.”
Is that you?
The article says that Venable is 50 and came to QVC after working as a broadcast journalist. He was raised in Charlotte, N.C., by a single mother, a nurse, and was one of three kids.
“Like all QVC hosts, he is protective of his personal life,” The Times wrote. “Lisa Robertson, the popular longtime fashion host, left this year in part because years of dealing with multiple stalkers had taken a toll. Mr. Venable has been the subject of unflattering blog posts about his body and his sex life. He smiles kindly and politely asks that his private life be kept private.”
FYI to The Times: Lisa left last year!
Philadelphia Magazine also just published a Q&A with QVC CEO Mike George: “How QVC Turned an Obsolete Genre Into an $8.8B Business: CEO Mike George on embracing tech, Shark Tank’s Lori Greiner, and Joan Rivers’ death.”
“Joan was deeply connected to the QVC family,” George said in the interview. “I was at her bedside the night before she passed away. The outpouring from customers was unbelievable. Letters, phone calls. Our call centers were overwhelmed, not with product calls but calls about Joan.”