“Entertainment Tonight” anchor Nancy Odell is the celeb du jour who is bringing a clothing line to a home shopping network: She’s coming to Evine Live, Women’s Wear Daily reports.
We don’t buy what Evine Live CEO Mark Bozek said in the interview, namely, “Gone are the days when you can just be famous and go on television to sell works. Now you have to be passionate about the product. The customer can see through that if you’re not. Nancy has a great sense of style and is passionate about design and fashion. That’s really what we look for when we launch a personality-based brand.”
What we are hearing from our readers is that they want quality fashions with a consistent fit at a reasonable price. They seem very wary of garments sold by celebrities.
The collection will debut in September, and like every star, O’Dell claims she is intimately involved in designing the pieces. She told WWD that she plans to wear the clothes on “ET” and that viewers often ask her where she gets her wardrobe.
The price points on her Evine Live line range from $49 to $99.