Now that’s what we’re talking about: HSN Inc. is partnering with Jimmy Buffett’s Margaritaville Enterprises to bring culinary, home, electronics, beauty and apparel products to the home shopping network and its Cornerstone division brands, Frontgate and TravelSmith.
“HSN sits at the epicenter of content, community and commerce. We are a platform for storytelling,” HSN CEO Mindy Grossman said. “Our partnership with Margaritaville exemplifies our dedication to providing engaging content and unique products to consumers. Margaritaville is a compelling brand with a passionate fan base that we are excited to introduce to our portfolio of HSNi brands.”
We love us some margaritas!
“We’re thrilled to launch this new partnership with HSNi and provide millions of new consumers the opportunity to experience the Margaritaville way of life, wherever their current latitude,” John Cohlan, Margaritaville Enterprises CEO, said in a canned statement. “From our island-inspired home décor and entertaining products to our frozen concoction makers and apparel, each item in the collection embodies escapism, relaxation, paradise and the Margaritaville state of mind.”
The Margaritaville-HSNi partnership launched Wednesday with an assortment of 142 home products appearing on the Frontgate website. This will be supported with a Frontgate catalog mailing to 10 million U.S. homes.
In mid-May, HSNi’s TravelSmith brand, will offer its customers a curated mix of apparel, swimwear and accessories for both men and women on the TravelSmith website and within its catalog, just in time for the summer travel season.
The home shopping channel on July 3 will offer Margaritaville-branded merchandise for the first time, including a mix of Margaritaville’s best-selling products as well as items created specifically for HSN shoppers.
The launch will coincide with HSN’s month-long 38th Birthday celebration and feature a series of “5 O’clock Somewhere” shows each Friday across all of the retailer’s platforms – TV, online, mobile and social.
The HSNi brands have curated and created an assortment of products, including: a Margaritaville Wooden Drink Tray; a set of Pop Top Design Cutting Boards, Salt and Sugar Rimmer Set; and much more.
Frontgate will be launching an assortment of outdoor furniture and décor, with items like a quilted hammock, floating pool speaker, Trinidad Tiki Bar and pirate hat with chip and dip serving bowl.
In the realm of travel and leisure, TravelSmith is launching a new collection of Margaritaville apparel including Gingham Linen Shirts, printed Reversible Shorts, Tropical Luau Shorts, Castaway Slip-ons and more.
As part of the launch, HSN will be hosting a summer-long sweepstakes offering Margaritaville fans the opportunity to win a suite of fabulous prizes. For more information or to enter visit HSN.com/Margaritaville.
Here’s the boilerplate on Margaritaville:
Inspired by the lyrics and lifestyle of singer, songwriter and author, Jimmy Buffett, the Margaritaville brand of products, services and experiences provide guests and consumers a tropical escape and the opportunity to enjoy the sights, sounds and tastes of their favorite destination regardless of their current latitude.
Since launching its first restaurant location in Key West, Fla. in 1987, Margaritaville has expanded domestically and internationally to restaurants, retail shops, vacation ownership and cruise partnerships, as well as resorts and casinos, including its 349 room flagship luxury resort opening this summer in Hollywood Beach, Fla.
Consumers can also enjoy the sights, sounds and tastes of Margaritaville at home through its national radio station on Sirius/XM, retail products including apparel, frozen concoction makers, home décor and food, beverage and spirits lines consisting of Margaritaville tequilas, rums, LandShark Lager and Island Tea. Margaritaville is more than a product or a place, it’s a state of mind.