Evine Live Appoints New Chief Merchandising Officer

After cleaning house of executives from the prior regime, Evine Live has brought in its own choice as chief merchandising officer, Penny Burnett.

Burnett, who will report to CEO Mark Bozek, starts April 20.

“Burnett brings more than 20 years of merchandising experience to Evine Live including traditional retail experience as well as merchandising and brand development consulting,” according to the press release.

“I believe Penny’s strong track record building businesses across broad categories of product positions her well to lead Evine Live’s efforts to expand our roster of proprietary brands and diversify our product mix,” Bozek said in a canned statement. “Penny’s retail and wholesale experience and her proven ability to drive both top line sales and profit should further our growth strategy.”

Burnett served as vice president of merchandising for Global Brands Group, part of the Fung Group, for five years where she directly managed the merchandising strategy for new acquisitions and oversaw merchandising for the kids’ and young men’s businesses.

Prior to that, she was the vice president of sales and merchandising for Guggenheim Partners on the Lionel brand and held key merchandising roles at both Macy’s and Target Corporation. She will be relocating to the company’s headquarters in Minneapolis.

“I could not be more thrilled to join the Evine Live family. As a merchant, it’s exciting to join a company distinguished for its vibrant approach to a wide range of products,” Burnett said in her canned statement. “The future of Evine Live is very exciting and I’m looking forward to joining a top-notch leadership team in such a dynamic organization poised for growth.”

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3 Responses to “Evine Live Appoints New Chief Merchandising Officer”

  1. Lamont Cranston Says:

    Is it just me, or is there a glaring lack of experience in television retailing?

  2. Darl Says:

    you hit the nail on the head, the whole philosophy that Bozek is bringing is flawed. the keys to success in tv retailing are #1 the product #2 the product #3 product. You can have all the bells and whistles, celebrities, venues, clowns, what have you, nobody cares if you don’t get the product right. On the surface this appears to be a poor choice. While Bozek apparently wants to reinvent tv retailing, you really can’t do that in a mature industry selling to an ageing demographic. Oh well, on to the next management team… feel sorry for the long timers there…

  3. Twat Waffles Says:

    Darl and Lamont are correct!

    Eden Prairie happens to lead the league in strike outs…

    My goodness they should write an essay on “Merry-Go-Round Management And How Not To Succeed”.

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