Something’s cooking at several of the home shopping channels. And it adds up to a lot of dollar signs.
Today HSN put out a press release noting that Katie Lee, Long Island crooner Billy Joel’s ex-wife, is coming to the network. The announcement was about the No. 2 home shopping channel’s 24-hour “Ultimate Cooking Lesson” on Sunday.
The cast of characters for that shindig will also include Curtis Stone, Robert Irvine, Lorena Garcia, Carla Hall, Ingrid Hoffmann, Jamie Gwen, Eduardo Garcia and Keith Schroeder.
“HSN is looking forward to hosting our first-ever cooking lesson with culinary greats from all over the country who will present innovative products during one of our most memorable cooking events ever,” Anne Martin-Vachon, HSN’s Chief Merchandising Officer, said in a canned statement.”HSN continues to redefine the shopping experience by offering highly entertaining events such as these that are fun and informative for our customers.”
The release says:
HSN’s newest personality, Katie Lee, will be launching Endless Summer Cookbook (Stewart, Tabori & Chang Hardcover), taking viewers beyond kitchen walls as she guides them through the complete dining experience: the atmosphere, the stories that ingredients tell and the company at the table.
And we’d be remiss not to mention what’s brewing over at Evine Live. Not only has it snapped up Paula Deen, who was dumped by QVC after the furor over some of the racist remarks she made years ago, but it’s got HSN remnant Todd English, the sometimes publicly inebriated celebrity chef, hawking his cookbooks and such on-air.
Why all all the food fury? It makes tons of money for home shopping channels. David Venable helped pave the way with the multi-million dollar empire he’s built for QVC with his cooking shows. It’s no chump change.