Props to QVC for its Gem Day event Thursday, where it really upped its game.
The dominant home shopping network presented the highest quality diamond item we have ever seen on TV.
We tuned in for the final hour and saw Peyton Kelley talking about a diamond tennis bracelet. We looked at the screen and couldn’t believe our eyes: It said 18K gold.
We hopped on our computer and saw that not only was the bracelet 18k gold, the diamond quality was out of this world.
“As part of QVC’s quality requirements, randomly selected white diamonds from this bracelet have undergone a survey by the Gemological Institute of America (GIA) to verify the diamonds are natural and at least H color and VS clarity,” QVC.com said.
Kelley explained that QVC had gone to a jewelry company that makes pieces for a high-end company and asked what it had in its vault. It was this bracelet.
Now, it was not cheap. The bracelet came in 6 3/4, 7 1/4 and 8 inches. The 6 3/4 was $4,719, and is now $5,099.
The diamonds ranged from 2.8 carats to 3.3 carats, depending on the length of the bracelet.
But that diamond quality! Wow! Now that’s what we’re talking about.