QVC has appointed Mathias Bork to the position of CEO of QVC Germany, effective Jan. 1, the company said Monday.
Bork will be responsible for overseeing QVC’s operations and growth in the German market, succeeding Steve Hofmann, CEO of QVC Europe, who has held the role of interim CEO of QVC Germany since the end of 2013.
Bork will continue to report to Hofmann.
“As we continue to expand globally, our nearly $9 billion business requires a leadership team that is agile, insightful and ready to move with our customers in an increasingly global and connected world,” Hofmann said in a canned statement.
“During his five years as Chief Merchandising Officer of QVC Germany, Mathias has consistently demonstrated keen business acumen and leadership, and I’m confident his expertise will help solidify QVC’s position as a leading multiplatform retailer in Germany.”
Germany is QVC’s largest business in Europe and its second-largest business outside of the United States.
This year QVC Germany was named the best online shop according to the “ServiceAtlas Online-Shops 2014” survey by ServiceValue GmbH, and last year the business was recognized as “Germany’s Most Customer-Oriented Service Provider.”
Bork has more than 25 years of experience in the retail industry, having worked in both German and international positions throughout his career.
Since joining QVC Germany in 2009 as chief merchandising & sales officer, Bork has collaborated with many members of the international executive leadership team to execute key priorities and aspects of QVC’s business inside and outside of his direct areas of responsibility.
Prior to joining QVC, Bork was a member of the management board at Home Shopping Europe and has held prominent roles at prestigious retailers. He will continue to be based at QVC’s Germany headquarters in Düsseldorf.
In addition to reaching a German audience of 41 million homes, QVC reaches more than 300 million homes worldwide, including the United States, Japan, Italy, United Kingdom and China. Next year QVC will increase its global presence with the launch of QVC in France.