It didn’t take too long for our honeymoon with ShopHQ’s new management to end. In fact, the network’s head honcho Mark Bozek called us “bitchy.”
Sticks and stones, Mark!
We’ve done several recent blogs critical of CEO Bozek’s plans to rebrand the No. 3 home shopping network as Evine Live. We really can’t make head-nor-tail of the name change and the meaningless management-speak that Bozek and his new crew have used to explain it.
And we have written as much.
We also blogged recently on ShopHQ’s debut of a food line linked to the Discovery Channel reality hit “Deadliest Catch,” a show that one of Bozek’s boys created, producer Thom Beers.
(As our friend Robin pointed out, perhaps it’s not a good idea to associate a seafood line with the name “Deadliest Catch,” but we digress.)
Beers is also on ShopHQ’s board. WE MADE A MISTAKE (Bless me father, for I have sinned, through my fault, through my fault …) when we read a recent ShopHQ SEC filing, and thought that Beers had left the board.
We were wrong, as a testy Bozek informed us in a curt email. The subject line said “Check your facts.”
“It’s okay to be bitchy and bitter in your ‘reporting,’ Linda,” Bozek wrote. “But get your facts right. Thom Beers is still on our board of directors.”
Mea culpa for our error. But here’s the thing. We are writing a blog, which means we are offering our opinion. That is basically by definition what a blog is. For someone who claims to be trying to turn ShopHQ into a digital dynamo, Mark Bozek doesn’t seem to have a clue about an Internet basic.
And Mark Bozek, if you think we are bitchy and bitter, you should take a look at sites like “Gawker,” or “Television Without Pity”‘s home shopping forums — and pray that they never take aim at ShopHQ.
And by the way, Bozek wrote us an email expressing his displeasure with us right after his new management team took over at ShopHQ. We had written a blog saying that ShopHQ vendors and hosts must be nervous wondering what their fates to be.
Bozek essentially told us to knock it off, not to make his people nervous. Dude, new management usually brings in its own folks, makes changes. That is what Bozek promised when he set out to ouster Keith Stewart.
We let that pass, but no more.
As we blogged, the New York Post wrote a glowing puff piece on the rebranding of ShopHQ to Evine Live, saying that Bozek is out to revolutionize home shopping or some crap like that.
We fear the emperor has no clothes, and he doesn’t like it when someone like us points it out.