ShopHQ, making use of its ties to reality TV guru Thom Beers and continuing its bid to appeal to men, is launching a line of products inspired by “Deadliest Catch.”
Captain Sig Hansen will be a special guest Friday for the premiere of the food-based show, which will feature seafood and other items inspired by the Original Productions series, which airs on Discovery Channel.
The segment is the first of several new proprietary brands the home shopping network will present as it repositions ShopHQ as EVINE Live, with the complete rebranding planned to take place in the first half of next year.
“Deadliest Catch,” the creation of former ShopHQ board member Beers, is about the dangerous lives of crab fisherman out on the Bering Sea.
Inspired by the reality series, ShopHQ will feature seafood and other kitchen and cookware items as part of the network’s “Deadliest Catch” collection.
Hansen, captain of the Northwestern, will share his own personal stories and close calls during filming of “Deadliest Catch.” Fans of “Deadliest Catch” will also have the opportunity to interact and connect live with Hansen during a social chat hosted on ShopHQ’s Facebook page at 9 pm ET.
“Being on a crab boat in the middle of the Bering Sea, you face all kinds of challenges — 20 degree weather and an icy deck on a rolling ship. It’s a brutal place,” Hansen said in a canned statement. “But braving the elements is worth it, since the best fresh caught crab in the world comes from there. I can’t wait to bring it to homes across America through the new ‘Deadliest Catch’ seafood line at ShopHQ.”
“It’s exciting for us to bring the thrill of Discovery Channel’s ‘Deadliest Catch’ to our ShopHQ viewers,” ShopHQ CEO Mark Bozek said. “As the first ‘EVINE Live Presents’ brand to debut since we announced the repositioning of ShopHQ, ‘Deadliest Catch’ and captain Sig Hansen will no doubt entertain our customers. Viewers will not only get a glimpse of what it’s like to risk it all on a crab ship on the Bering Sea, but will discover exclusive show-inspired items not available anywhere else.”
FremantleMedia North America serves as the licensing agent for “Deadliest Catch.” The show recently completed its 10th season and won a 2014 Emmy Award for Outstanding Unstructured Reality Program.