For those curious to hear about HSN’s strategy from the horse’s mouth, take a peak at clips from CEO Mindy Grossman’s interview Wednesday on Bloomberg TV.
Grossman appeared on “In the Loop with Betty Liu” to discuss the key strategies on how retailers will be successful throughout the holiday season.
Here are some talking points from Grossman’s chat:
* Betting Big on Mobile
* Consumers Are Smart And They Understand Value
* Making The Shopping Experience Personal
* Entertainment and Celebrity Partnerships Drive Engagement
A replay of the video is here: