QVC Debuts Fingertip Touch ID Feature For iPhone App

QVC in the next few weeks will introduce an in-app mobile feature that allows customers to make easy and quick purchases with just a touch of their finger.

Using Apple’s fingerprint sensor technology, Touch IDTM, the QVC for iPhone app now gives customers the option to log in to their QVC accounts on all iOS 8-enabled iPhone 5S, 6 and 6+ mobile devices using only their fingertip to authenticate their identity.

“Mobile remains our fastest-growing platform, and we’re continuously investing in new technologies and features that deliver a seamless and engaging customer experience,” said Alex Miller, QVC’s senior vice president of digital commerce.

“QVC is paying close attention to how, when and where the customer is choosing to interact with us on our digital platforms in order to create a more personalized shopping experience that drives ongoing engagement and loyalty.”

With the new Touch ID feature, QVC customers can shop through the QVC iOS mobile app using their fingertip. Following a one-time set-up, their billing, shipping and payment details will be automatically populated upon iPhone sensor authentication of their fingertip, enabling mobile shopping transactions on QVC to be completed with a single touch.

Contributing to QVC’s mobile leadership, the company was an early adopter of responsive design, ensuring that it delivers a seamless customer experience across all platforms, regardless of the size of the screen on any device.

The implementation of a responsive site capitalizes on consumers’ growing preference to browse and make purchases on their mobile devices. Mobile purchases accounted for 40 percent of QVC’s worldwide e-commerce orders in the second quarter of 2014.

The just-released 2015 “Internet Retailer Mobile 500” revealed QVC is the third largest mobile commerce player among multicategory retailers.

Recognizing that more and more viewers have tablets in hand as they tune in to QVC, the network recently added new functionalities to its QVC for iPad app to establish its necessity as a companion tool during QVC on-air programming.

These enhanced second-screen capabilities deliver a more user-friendly experience to customers by synchronizing products on-air to a consolidated product view on the iPad app. The “Watch” section of the tablet app now enables QVC customers to experience:

Improved synchronization on the app with the item currently being shown on air;

The ability to watch the live broadcast in the app, even without a cable subscription;

Fast access and key product information about items on air;

The ability to browse product information while the live broadcast remains on screen;

Fun and interactive features to validate and inform customers’ purchase decisions, including reviews and images.

The QVC for iPhone app and QVC for iPad app are available as a free download in the App Store.

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