Comedian and talk show host Ellen DeGeneres will launch, E.D. On Air, a seasonal home collection created especially for QVC, on Oct. 24, the home shopping network said Wednesday.
DeGeneres will broadcast live from the Los Angeles set of “The Ellen DeGeneres Show” to debut the line.
Here’s part of the spiel from the press release:
E.D. On Air will bring together DeGeneres’ love of design, home décor and holiday gift giving across multiple product categories.
A noted expert on home design and renovation, DeGeneres’ homes have been extensively covered in publications such as The New York Times, Elle Décor and Architectural Digest.
Her first foray into product design will include holiday trim, a selection of holiday tabletop items, throws, scented candles and other decorative accents and gift ideas.
“I am thrilled to launch my home line on QVC,” DeGeneres said in a canned statement. “I wouldn’t do it with anyone else, because QVC combines everything I love — shopping, watching TV and acronyms. LOL.”
Known best for her hit daytime syndicated talk show, “The Ellen DeGeneres Show.” Now in its 12th season, the program has earned 51 Daytime Emmy Awards in addition to many other industry accolades.
“Ellen’s credibility and appeal have allowed her to captivate an incredibly broad audience,” QVC Executive Vice President Doug Howe said. “Her infectious personality and uncanny spirit can be seen throughout this line, and we’re confident that our customers will once again welcome her with open arms.”