HSN Lands 6th Patent, For HSN2 Platform

HSN has received a U.S. patent, No. 8,768,781 to be precise, regarding certain aspects of its HSN2 platform, the home shopping network said Tuesday.

The new patent for HSN2, a spinoff of the mother ship HSN, “highlights the forward-thinking culture at HSN and reinforces the company’s position as the industry leader in transactional innovation,” the press release.

That’s a bit of horn-tooting on the part of HSN, isn’t it? We guess that’s because this is its sixth patent.

U.S. Patent No. 8,768,781, entitled “Method and System for Improved E-Commerce Shopping” covers many of the proprietary features of HSN’s “HSN2” platform and is directed to a system and method that provides updated product information to consumers.

The claimed system and method provide the automated transmission of updated, time-sensitive information relating to a product, offering consumers the most up-to-date information about the various products offered on HSN2.

“This additional patent is yet another in a series of patents and applications directed to HSN’s unique retail shopping platforms which support the company’s boundaryless retail experiences,” the network said.

Additional United States and international patent applications have been filed directed to various applications and uses of HSN’s proprietary technologies.

HSN’s Advanced Services team members create, design, develop, install, integrate and test of direct-to-consumer transactional systems.

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