QVC and the Ovarian Cancer Research Fund (OCRF) are joining forces once again for “QVC Presents Super Saturday LIVE,” an annual “designer charity sale” scheduled to be broadcast live from the Hamptons this Saturday.
During the two-hour shopping gala, premier fashion, beauty, jewelry and more will be offered for half the manufacturer’s suggested retail price with 80 percent of the purchase price of donated merchandise benefiting OCRF’s research programs.
These proceeds will also benefit Woman to Woman, OCRF’s nationwide patient program designed to support women currently undergoing treatment for gynecologic cancers.
The live broadcast will feature a variety of designer deals from top brands including philosophy, Alex and Ani, JAI by John Hardy, Amrita Singh, Honora, orYANYand many others.
The “QVC Presents Super Saturday LIVE” broadcast will offer a behind-the-scenes look at the soiree with celebrity interviews straight from the red carpet.
To help promote QVC’s efforts, Kelly Ripa, a longtime supporter of OCRF’s Super Saturday and co-star of “LIVE with Kelly and Michael,” is featured in both the print and television public service announcements for “QVC Presents Super Saturday LIVE.” Ripa will also lend her voice once again as the host of the charitable event.
“QVC is dedicated to spreading OCRF’s message in the hopes that we will one day find a way to eradicate this deadly disease,” QVC U.S. CEO Claire Watts said. “This year, we are excited to incorporate our new toGather initiative which makes it easier than ever to raise awareness for such an important cause.”
Adding a new twist to the power of social media, toGather, QVC’s discovery shopping experience, and Lisa Robertson, QVC host of the “QVC Presents Super Saturday LIVE” broadcast, will launch a new Super Saturday collection featuring this year’s designer goods. Shoppers will be encouraged to “Heart for Hope” by hearting and sharing items and social stickers to help spread awareness for ovarian cancer research.
“Ovarian cancer is one of the deadliest diseases women face, and more needs to be done to raise awareness and funds to support both research and women undergoing treatment,” said Audra Moran, CEO, OCRF. “QVC’s Super Saturday broadcast has been a tremendous help in spreading OCRF’s message beyond the Hamptons community and into millions of homes across the U.S.”