Morning TV host Kelly Ripa will appear in both the print and television public service announcements promoting “QVC Presents Super Saturday LIVE” on July 26, which will benefit the Ovarian Cancer Research Fund (OCRF).
A longtime supporter of OCRF’s unique “designer garage sale” in the Hamptons, Ripa will once again serve as its host. Currently in its 17th year, Super Saturday will air live on QVC during the “QVC Presents Super Saturday LIVE” broadcast to take viewers inside the event.
“Super Saturday is a powerful demonstration of the ongoing relationship between OCRF and QVC,” QVC U.S. CEO Claire Watts said in a canned statement.
“Each year, we unite with OCRF to help them gain greater support for their important research and expand access to their innovative patient support program, Woman to Woman. Working on this initiative with OCRF aligns with our charitable mission to support the success and wellness of women through the power of relationships.”
QVC began broadcasting from the Super Saturday sale, with viewers offered premier fashion, beauty, jewelry, accessories and home items for half the manufacturer’s suggested retail price with 80 percent of the purchase price of donated merchandise benefiting OCRF.
“Being involved with this event for almost 10 years now, and watching it grow, has been an incredible experience,” Ripa said in her canned statement. “It is truly a feel-good event because it allows women to splurge and spoil themselves while simultaneously supporting such an important cause.”
Often undetected in the early stages due to lack of specific testing, ovarian cancer is the leading cause of death from gynecologic cancers in the United States and is the fifth leading cause of cancer death among American women.
QVC’s PSA campaign was designed to bring more awareness to this disease.
“QVC and Kelly Ripa have proven to be some of our greatest supporters over the years as we strive to bring attention to the importance of research for ovarian cancer,” OCRF CEO Audra Moran said. “QVC’s involvement allows millions of viewers across the U.S. to experience the event and contribute to the cause.”