HSN Readies National Campaign For Habitat For Humanity

It’s nice to hear that HSN is doing good.

HSNi Cares, the philanthropic arm of HSN’s parent company, on June 1 will launch a national campaign to support of Habitat for Humanity International. The network, by the way, is breaking ground on its fourth Habitat for Humanity of Pinellas County home this month.

HSN, Ballard Designs, TravelSmith and Improvements “will promote Habitat’s vision of a world where everyone has a decent place to live,” according to a press release Wednesday.

Customers of these brands will be able to make a donation in support of the campaign when buying online or by phone from June 1 to 30.

“At HSNi, we strive to create a culture of generosity, where creative people who are passionate about what they do have a way to give back, not only to our local community, but to causes that impact women and families everywhere,” our buddy Bill Brand, chief marketing and business development officer for HSN Inc., said in a canned statement.

“We are excited to build on the strong partnership we forged with Habitat by introducing our first national campaign in support of the tremendous work the organization does with families worldwide,” he said.

As part of the campaign, on June 6, HSNi Cares and Improvements Cares will team up and make a donation of $3 an item for select Improvements products sold on HSN.

When customers purchase these items on their HSN credit card, the donation will be doubled to $6. Additionally, Ballard Designs and TravelSmith will work to raise awareness for Habitat among their customers and raise funds for the organization.

HSN employees each receive two days of paid time off for community service annually. Since 2010, employees have volunteered more than 2,000 hours to help build four houses for Habitat for Humanity.


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