Actress Tiffani Thiessen is appearing in both print and TV spots for QVC’s charitable event in conjunction with Cosmetic Executive, the home shopping network said Wednesday.
“QVC and CEW Present Beauty with Benefits” is a two-hour live charitable broadcast that will air April 17 at 8 p.m. QVC viewers will be able to shop a selection of products from 19 beauty brands including bareMinerals, Fresh and Philosophy.
For this initiative, 80 percent of the purchase price of donated merchandise will benefit Cancer and Careers, a charitable program established by the Cosmetic Executive Women foundation.
“Cancer and Careers empowers, educates and provides essential tools to people with cancer so that they can thrive in the workplace,” according to QVC’s press release.
“Beauty with Benefits embodies QVC’s commitment to supporting the success and wellness of women through the power of relationships,” QVC CEO Claire Watts said in a canned statement. “We’re excited to bring the beauty industry together again for this charitable effort and to have Tiffani as our spokesperson to build greater awareness for Cancer and Careers.”
The event will focus on the philanthropic efforts of the beauty industry while providing viewers a special opportunity to support a great cause.
“Cancer in the workplace is so prevalent yet it’s an issue that rarely gets discussed,” Thiessen said in a statement. “I am excited to work with QVC and CEW to support such a worthy cause. I love that I get to use a fun thing like makeup to shed light on such a powerful message.”
In 2013, “QVC and CEW Present Beauty with Benefits” generated more than $984,000 to benefit Cancer and Careers. Sweet.
“We are so pleased to have Tiffani support Beauty with Benefits,” CEW President Carlotta Jacobson said in a statement. “We are confident that her positive energy will inspire people to get involved.”