HSN’s 24-hour culinary event Sunday will feature comedian Jerry Seinfeld’s wife, cookbook author Jessica Seinfeld, the home shopping network said Thursday.
In addition to Mrs. Seinfeld, for the first time ever four of HSN’s chefs will appear together “to chop, slice, dice, cut and cook up a series of highly engaging, interactive cooking demonstrations in front of a live studio audience of HSN Credit Card customers,” HSN said in a press release.
Celebrity chefs and restaurateurs Ming Tsai and Lorena Garcia will appear together from 10 a.m. to 11 a.m.; and restaurateur and “Top Chef” Masters Aussie sensation Curtis Stone and “Iron Chef” judge and Zagat’s “Hostess with the Mostess” Donatella Arpaia will offer their recipes from 2 p.m. to 3 p.m.
Scott Conant, Jessica Seinfeld and Kelsey Nixon will be demonstrating recipes from their cookbooks, and autographed versions will be for sale.
“HSN is thrilled to have an unprecedented lineup of culinary greats come together to present stellar products and cooking tips during one of our most memorable cooking events ever,” said Anne Martin-Vachon, HSN’s Chief Merchandising Officer. “HSN continues to redefine the shopping experience by offering highly entertaining events such as these that are fun and informative for our customers.”
The HSN Cooks event will begin with a special preview at 11 p.m. on Saturday.