What next, the Simpsons on QVC?
We missed it, but Miss Piggy appeared on QVC this week to announce her latest venture in the fashion world – her Haute Tote, which she designed especially for the home shopping network’s event “Red Carpet Style – Live from L.A.”
Miss Piggy, star of Disney’s “Muppets Most Wanted,” which will debut in theaters March 21, is also set waddle down the red carpet during the broadcast Feb. 28 at 9 p.m., when her tote will be showcased.
QVC is surely take a page out of HSN’s book by doing a marketing deal for a theatrical. The No. 2 home shopping channel has had many such partnerships, including one for “Eat, Pray, Love.”
Some perky QVC PR person came up with this quote for Miss Piggy.
“Naturally, moi has been chosen as this year’s mega-star attraction at QVC’s red carpet event! And as if having me there wasn’t enough, moi has also been chosen to design the 2014 ‘Red Carpet Style’ special-edition tote bag for this gala event,” Miss Piggy said. “Rest assured, both moi and the Haute Tote will be tote-ally fabulous!”
During the tour to promote their upcoming movie, the Muppets will join Miss Piggy on March 16 on QVC with on-air guest appearances scheduled throughout the day. From now through their arrival, the home shopping network is featuring the QVC Sweepstakes Celebrating Disney’s “Muppets Most Wanted.*
Entrants have the chance to win prizes ranging from QVC gift cards and Muppet merchandise to a trip to the Disney’s “Muppets Most Wanted” premiere.
“Miss Piggy is a brilliant businesswoman with a provocative personality and an impeccable sense of style,” Doug Rose, QVC senior vice president of marketing and programming, said in a canned statement. “We’re honored to work with someone of her stature. Miss Piggy uniquely understands the aspirations of the modern American woman, and to have the opportunity to bring her fierce and fearless fashion sense to her millions of adoring fans is a thrill for all of us here at QVC.”
How are you doing, Doug?