Tune in to Lifetime’s “Project Runway All Stars” tonight, Thursday, if you want to see the crew design a gown for QVC host Lisa Robertson.
In a press release, the home shopping network said that on the show’s episode this week “the six remaining designers will be whisked away by helicopter to the QVC corporate headquarters in Pennsylvania where they will be challenged to design a stunning red carpet gown for QVC Program Host Lisa Robertson.”
Robertson will also serve as a guest judge along with “Mad Men” actress Elisabeth Moss (no relation), former “Project Runway All Stars” winner Mondo Guerra and returning judge Isaac Mizrahi, QVC designer guru.
After being named the winner of the challenge, the week’s top designer will appear on QVC with Robertson “to offer a ready-to-wear version of his or her winning design,” the release said.
On Monday night during Robertson’s PM Style” show, the winner “will experience the thrill of introducing their creation to a captive audience of consumers on live television.” Whoop-de-do!
“As a live network, we have a unique ability to affect our programming in real time, reacting to pop culture and maximizing our collaboration with ‘Project Runway All Stars,’” Karen Fonner, QVC vice president of content marketing and programming, said in a canned statement. “We are excited for Lisa to be a part of the show and are eager to introduce QVC to viewers who might not have shopped with us before seeing this challenge.”
During the Lifetime show this season, the designers have used the QVC Accessory Wall to help complete their looks for the runway. In addition to the QVC red-carpet challenge this week, the grand prize winner of “Project Runway All Stars” will design a capsule collection for QVC, scheduled to be available following the season finale in January.
“We’re pleased that our collaboration with QVC offers the winning designers the opportunity to introduce their pieces directly to consumers via multimedia exposure,” Meryl Poster, executive producer of “Project Runway All Stars,” said in her canned statement. “It’s a great way for these up-and-comers to reach a wider retail market.”
The “As Sewn on TV” episode airs tonight at 9 p.m. on Lifetime.