It certainly is a small world.
We cover commercial real estate in North Jersey for our day job, and today we saw a listing about a property sale in Moonachie, N.J. When we looked up the property, it turned out to have been sold by the Croton Watch Co.
Looking into more detail, we saw the president of Croton was listed as David Mermelstein, a gentleman we thought we had seen many times as a vendor on then-ShopNBC, now ShopHQ, several years ago.
We called up and left a message for Mermelstein, asking about the $1 million sale of his property. We also asked if he was the same guy we had watched on ShopHQ.
He called back immediately, and said yes, he was the vendor. Mermelstein reminded us that he was now on HSN.
The Croton building, its headquarters and warehouse, took on five feet of water during Superstorm Sandy last year, Mermelstein told us. So he decided to sell his Moonachie building and relocate.
We chatted with him a bit about the dissident shareholder group that’s calling for ShopHQ President Keith Stewart to step down. Mermelstein was aware of what was going on.
You never know those home shopping folk are going to turn up, even popping up in the Jersey Meadowlands.