At least that seems to be the lesson to be learned from Sara Blakely, the former FAX-machine saleswoman who invented Spanx. This modern shapewear has made Blakely a multimillionaire, with her company having an estimated market value of $1 billion, according to The Wall Street Journal.
The Journal did a profile of Blakely Saturday, and it is fun reading.
Blakely, the 42-year-old sole owner of her company, came up with the forerunner of Spanx when she didn’t like the way of pair of pants were fitting her. She improvised by cutting the feet off a pair of pantyhose and putting them on, smoothing out her silhouette.
Blakely faced rejection after rejection when she tried to find a hosiery mill that would manufacture her new kind of updated girdle, The Journal wrote. But she persisted, she found one, and the rest is history.
The article talks about how Spanx took off after Oprah Winfrey named them one of her favorite things in 2000. In 2001, according to the story, Blakely started hawking Spanx on QVC, and hit sales of $8 million that year.
We had to laugh when we read that Blakely’s brother considers Spanx “false advertising” for making chicks look skinnier than they actually are.
Hell, as The Journal noted, actress Gwyneth Paltrow once admitted that she wore two pairs of Spanx at once. Hard to believe.
We have a pair, by the way.