HSN is tooting its own horn again, but with good reason. The No. 2 home shopping network just won the “Customer Loyalty Initiative of the Year” category at the 2013 World Retail Awards in Paris.
HSN CEO Mindy Grossman got to go to France to accept the award on the company’s behalf.
She posted a comment on Facebook and a photo of her and HSN CFO Judy Schmeling at the awards.
“In Paris – HSN wins the World retail Award for Customer Loyalty initiative!!! The best in the globe! So proud of everyone at HSN!!! We love our customers ! So exciting !” Grossman said.
HSN was recognized for building and maintaining customer loyalty through its entertainment partnership with Disney on the movie “Oz The Great and Powerful” and the ongoing evolution of HSN’s Arcade to fully integrate gamification into its e-commerce platform.
“At the core of our success is our ability to understand our customer and develop a deep and lasting relationship with her,” out buddy Bill Brand, HSN Inc.’s chief marketing and business development officer, said in a canned statement.
By the way, she is you, it’s us, it’s HSN’s customer.
“We are honored to have been recognized for this aspect of our business,” Brand said. “Our strategy for building and retaining customer loyalty centers on creating an emotional connection to our brand. We provide a personalized experience that engages, informs and entertains our customers.”
The World Retail Awards are a global platform that recognizes and promotes retail excellence. Retailers from around the world and all retail sectors compete to win these highly coveted awards, covering key areas of retail skills and operations.
This marked the first year for the “Customer Loyalty Initiative of the Year” category, which recognizes the importance of loyalty in helping to ensure retail success.
The judges looked at how a new or existing approach to customer loyalty over the last 12 months has delivered outstanding results that can be measured through sales, retention figures and customer research.