QVC Names Bertoni CEO of QVC Italy

QVC has named Gregg Bertoni CEO of QVC Italy, effective Jan 1, the home shopping network said Tuesday.

Bertoni will succeed Steve Hofmann, who has been holding dual roles as CEO of QVC Italy and CEO of QVC Europe since May 2012. This position will leverage Bertoni’s experience and leadership in the Italian market, and allow Hofmann to focus on other European countries and market development opportunities.

“QVC Italy is rapidly moving beyond start-up phase with consistently high revenue growth, customer loyalty and repeat purchase rates,” Hofmann said in a canned statement. “Gregg has been instrumental in driving this strong performance and has the right experience and track record to further build the organization and lead QVC Italy into its next stage of growth.”

Bertoni has experience as a QVC leader in the United States, the United Kingdom and Italy.

Since May 2012, Bertoni has served as Chief Merchandising Officer, QVC Italy, with responsibility for overall commerce operations spanning marketing, merchandising, planning, programming, eCommerce, quality assurance, and TV sales and operations.

Prior to that, Bertoni was vice president of merchandising in Italy, and was one of the first executives engaged in the market. Under Bertoni’s leadership, QVC Italy developed a compelling merchandise assortment, driving high levels of customer loyalty.

Bertoni first joined QVC U.S. in 1995. In 2002, he transferred to QVC UK, where he took on roles of increasing responsibility in merchandising, including interim director of merchandising.

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