QVC has appointed Matthew Goldberg to the post of senior vice president global market development, reporting to President and CEO Mike George, the company Wednesday.
In his new role, Goldberg will assess and select priority markets, identify and evaluate potential partners, build and execute launch plans, and transition new business to operational mode under its own leadership team. He will be based in QVC’s headquarters in West Chester, Pa.
Goldberg most recently served as CEO of Lonely Planet, where he drove the company’s geographic expansion into China, India, Brazil, Russia and other markets, through partnerships and local operations. He recently facilitated the sale of Lonely Planet to a private investor.
“Matt is a highly strategic and pragmatic business leader with a great depth of experience in global business development, new market expansion, and building relationships with key stakeholders,” George said in a canned statement. “As QVC continues to expand globally, Matt’s experience and leadership will be instrumental in delivering on our strategy to bring the QVC brand and its unique video and eCommerce experience to consumers across cultures.”