Celeb chef Emeril Lagasse has defected, from HSN to QVC!!!!
The No. 1 home shopping network announced Wednesday that Lagasse “returning” to it. We don’t remember him ever being on QVC, just HSN, but there you go.
The press release said that Lagasse will be showcasing his line of professional kitchenware, food and cutlery products.
Lagasse, of Food Network and restaurant fame, will have a QVC collection that includes cookware sets, a cast iron pizza pan, a master cutlery set and a deep fryer.
“Designed to reflect Lagasse’s signature culinary expertise, each piece in his line embodies an innovative yet practical style and includes cookware by All-Clad, kitchen appliances by T-Fal and more,” according to QVC.
“While Emeril’s star appeal is great for QVC, what attracted us most about offering this signature line is his genuine passion for cooking and his desire to create innovative, high-quality products,” QVC vice president of merchandising Ken O’Brien said in a canned statement. “The variety of pieces in his line is sure to appeal to self-proclaimed ‘foodies,’ as well as the occasional home cook.”
“No stranger to QVC,” the network said, Lagasse previously appeared on air in 2002 with a cookware set.
More than a decade later, he’s scheduled to return Oct. 16 during the “Emeril’s Kitchen” broadcast with additional shows scheduled for December, January, February and well into the spring.
“I’m thrilled to rejoin the QVC family and bring my kitchen collection into the homes of the QVC shopper,” Lagasse (or a PR person)) said. “QVC’s dedication to cooking and to the home chefs through food-related programming allows me to have a direct platform to the type of customer that I know will enjoy my cookware and products.”