We already wrote about this, folks, but here is QVC’s better-late-than-never press release about its involvement with the new Bethenny Frankel show:
QVC BETS ON BETHENNY!
Leading Multimedia Retailer and Bethenny Frankel Join Forces for the Debut Season of “bethenny”
WEST CHESTER, Pa. (September 23, 2013) – Home to some of the most successful entrepreneurs today, QVC has announced that it is teaming up with self-made businesswoman and mother Bethenny Frankel for the inaugural season of her nationally syndicated talk show “bethenny.” Frankel, who brings her uniquely honest, unfiltered and playful perspective to daytime television on “bethenny,” will feature QVC hosts in several episodes. As respected authorities on a variety of lifestyle topics, QVC’s relatable personalities will offer tips and advice on the themes that interest women most: cooking, home décor, beauty and style trends and more.
“Bethenny’s values, sense of entrepreneurialism and her desire to empower women mirror QVC’s core principles,” said Karen Fonner, vice president of content marketing for QVC. “Her new show is the perfect vehicle for us to gain exposure outside our network in a fun and inspirational fashion.”
QVC’s first “bethenny” appearance will feature David Venable, host of “In the Kitchen with David” and cookbook author. Venable will offer simple, useful cooking tips in a segment titled “David to the Rescue,” which is scheduled to air Tuesday, September 24. Additional segments featuring Venable and QVC Host Lisa Robertson will follow throughout the season. QVC, the leading video and ecommerce retailer, is promoting Frankel’s new show and the host appearances on its own web site at http://www.qvc.com/bethenny.
To find out when “bethenny” airs in your city, please visit http://www.bethenny.com.