HSN and several of its sister companies — Grandin Road and Chasing Fireflies — are partnering with UNICEF this Halloween.
The home shopping network is helping to raise awareness and funds as a national sponsor for the 63rd annual Trick-or-Treat for UNICEF campaign. The campaign started Monday night when HSN CEO Mindy Grossman appeared on-air with the head of the organization, Caryl Stern.
“We have a responsibility to protect the future of our children locally, nationally and globally,” Grossman, a U.S. Fund for UNICEF board member, said in a canned statement Monday.
“I am passionate about the tremendous impact that Caryl Stern and the U.S. Fund for UNICEF are having on the lives of children and families all over the world,” Grossman said. “At HSNi, we strive to cultivate a culture of generosity. Our people are not only creative and passionate about what they do, but also about giving back and we are honored to be partnering with UNICEF for their 63rd annual Trick-or-Treat campaign.”
Special Trick-or-Treat for UNICEF online stores have been established on Chasing-Fireflies.com, Grandinroad.com and HSN.com where consumers can purchase all of their Halloween essentials and decorating accessories for any fall entertaining occasion.
When customers purchase items found in one of the Trick-or-Treat for UNICEF stores, HSNi will donate a minimum of 10 percent of the purchase price to the U.S. Fund for UNICEF.
Halloween-themed products featured in the HSN.com Trick-or-Treat for UNICEF store include: special crafting items from Martha Stewart; beautiful table top products from Colin Cowie; an “I Put a Spell On You” mini-nail lacquer set from Deborah Lippmann; a collection of Halloween-themed jewelry by designer Heidi Daus; and a specially-designed Halloween tote by renowned interior designer Vern Yip.
Chasing Fireflies and Grandin Road will also offer exclusive Trick-or-Treat for UNICEF bags and t-shirts to benefit the U.S. Fund for UNICEF, in addition to their traditional array of Halloween costumes for adults and kids and unique specialty decor.
HSN.com’s Trick-or-Treat for UNICEF store will not only feature an impressive assortment of Halloween-themed products, but also compelling videos with additional insight into how UNICEF helps children help other children.
To kick off the partnership, the retailer will host an HSN Cares Trick-or-Treat for UNICEF Primetime Special live (which is on right now) across HSN’s multiple platforms including HSN, HSN.com and via HSN Mobile on Monday, Sept. 9 at 10 p.m. to showcase the tremendous work that UNICEF does on behalf of children worldwide and encourage HSN’s millions of viewers to donate.
“Mindy and HSNi are such wonderful partners, and their dedication to the world’s children has just blown me away,” Stern said in a canned statement. “I know that together, HSNi and UNICEF can really make a difference.”
HSNi Cares will be donating funds to support UNICEF’s work for children, providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief, and more. Since 1950, when girls and boys across the nation first collected coins to aid children still affected by World War II, Trick-or-Treat for UNICEF has enabled Americans to help create a better world for kids everywhere.
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