Julianne Hough — dancer, actress, Ryan Seacrest’s ex-squeeze, and now a shoe entrepreneur — through her involvement with QVC Presents “FFANY Shoes on Sale” is set to appear in both print and public service announcements supporting the 20th annual charitable shoe sale.
QVC Presents “FFANY Shoes on Sale,” which will broadcast live on Oct. 10, teams the home shopping network with the Fashion Footwear Association of New York (FFANY). Together they have raised more than $41 million for the cause.
This year more than 120,000 pairs of shoes from more than 80 different brands are scheduled to be offered at half the manufacturer’s suggested retail price, with net proceeds benefiting breast cancer research and education institutions. A shoe from the Julianne Hough for Sole Society collection is scheduled to be available for purchase during QVC Presents “FFANY Shoes on Sale.”
“There are many bonds that women share. Unfortunately breast cancer is one that negatively impacts so many,” Hough said in a canned statement. “Having the opportunity to take a positive bond like a passion for shoes and adapt it to benefit a worthy cause such as this is incredibly fulfilling.”
And QVC CEO Claire Watts got her two cents in, too.
“Julianne’s breadth of talent and her vivacious spirit are admirable,” Watts said. “She is a natural fit as this year’s spokesperson, and we’re so pleased that she is supporting this worthy cause with us.”
“Having a spokesperson who is as ambitious and energetic as Julianne helps to attract people to the cause,” says Joe Moore, FFANY’s president and CEO. “Julianne is involved in so many different avenues of work; I know that her enthusiasm will encourage others to get involved.”
Beneficiaries for the 2013 QVC Presents “FFANY Shoes on Sale” event include: The Abramson Cancer Center of the University of Pennsylvania, The Breast Cancer Research Foundation, The Samuel Oschin Comprehensive Cancer Institute at Cedars-Sinai Medical Center, The Susan F. Smith Center for Women’s Cancers at Dana-Farber Cancer Institute, The University of Michigan Comprehensive Cancer Center’s Breast Oncology Program, The University of Pittsburgh Cancer Institute, The Winthrop P. Rockefeller Cancer Institute of the University of Arkansas for Medical Sciences, The Alvin J. Siteman Cancer Center at Barnes-Jewish Hospital and Washington University School of Medicine, and The Margie and Robert E. Petersen Breast Cancer Research Program at the John Wayne Cancer Institute at Saint John’s Health Center.
Those wishing to support cutting-edge research at these organizations can go to http://www.ffany.org to make contributions and find out ways to join in and be part of this important effort.