HSN Peeps: Do You Make $69,000 A Year?

HSN CEO Mindy Grossman got a nice plug in Friday’s Wall Street Journal, which chronicled how the home shopping network has boosted its business through mobile devices.

Mindy Grossman

Mindy Grossman

The article, with the headline “HSN Enjoys A Mobile-Shopping Rebirth in the Digital Era,” reports that more than half of the network’s new sales come in through mobile phones. And HSN.com accounted for half of HSN’s sales last year.


But we found several tidbits in the story more interesting than that stuff. It pointed out that when Grossman was at Nike Inc., she wore high heels every day to work at the sneaker giant.

According to the WSJ, HSN’s average customer is a female 25 to 54 with an average annual income of $69,000. Wow!

The story also noted that in her office in St. Pete, Grossman has six TV’s, tuned to HSN, QVC, HSN.com and a stream of current sales data for HSN.

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6 Responses to “HSN Peeps: Do You Make $69,000 A Year?”

  1. Queen Celeste Says:

    Interesting! I was impressed when Mindy Grossman sent out an email to HSN shoppers several years ago saying she welcomed our suggestions and comments. I think I requested more 6.5″ bracelets, as I have quite a puny wrist. They do offer some in Technibond and Absolute, but in the fashion jewelry lines they are usually too big. I’m ever hopeful HSN will heed my pleas!

  2. homeshoppingista Says:

    I need those small bracelets too, Celeste.

  3. Queen Celeste Says:

    Let’s hope for the best!

  4. Trina Dade Says:

    Interesting about the demographics at HSN. 25-54? I have wondered about the main age group who shops at any of the shopping networks. Everyone who calls in when I am watching, whether it be at 2:00 am or 10:00 am or 7:00 pm, are women who identify themselves as retirement age plus.

  5. Thelma Hicks Says:

    I don’t agree with their age of 25-54. It more 35-65…
    The callers either well into their careers or in retirement.

  6. M E 2 Says:

    I fit the age demographic. LMAO as to the wages demographic. And I’d agree with a lot of “retirees” being the actual fan base of HSN. I am pretty sure they’re not bringing in $69k a year.

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