That kooky, cartwheeling, wig-wearing fashion designer, Betsey Johnson, has tumbled into HSN.
She will debut on HSN as part of its July birthday month (its 36th) celebration, which includes the biggest sweepstakes giveaway in the company’s history.
But first, Johnson. The “fashion icon,” as she is endlessly described in the media, will make her official debut on HSN July 22 with fashions, accessories and fragrance. The spry 70-year-old is known for her retro, whimsical clothing line.
“Known for her celebration of the exuberant, the embellished and the over the top, Betsey has been rocking the fashion industry with her unique designs for decades,” HSN said in a press release Tuesday.
HSN’s birthday bash will also include appearances by loser Serena Williams, Nikki Poulos, IMAN, Vern Yip, Samantha Brown, Curtis Stone, Joy Mangano, Diane Gilman and Heidi Daus.
The home shopping channel has also partnered with Toyota to give away four 2013 Toyota RAV4’s in July as part of a month-long sweepstakes. Each week, customers can sign up via the HSN Arcade gaming portal at HSN.com and one driver will be announced on HSN every Saturday night at 8 p.m.
The festivities will include 24-hour, themed events for beauty, accessories and home and online exclusives from Vern Yip, Wolfgang Puck and others.