How’s this for hype, part of a press release issued by QVC Wednesday:
WEST CHESTER, Pa. (June 26, 2013) – Talk about a show stopper! Two of the hottest hosts in live television – Kelly Ripa and Lisa Robertson – appear in both print and television public service announcements promoting “QVC Presents Super Saturday LIVE” on QVC Saturday, July 27 at 2 PM (ET), with net proceeds benefiting Ovarian Cancer Research Fund (OCRF).
We don’t know if we’d call them TV’s hottest hosts but Ripa, co-star of “LIVE with Kelly and Michael,” will once again serve as host for the fund’s “celebrity garage sale” in the Hamptons. Robertson will tag along to take viewers inside the event during the “QVC Presents Super Saturday LIVE” broadcast.
QVC began broadcasting from the Saturday sale in 2006, offering its viewers fashion, beauty, jewelry, accessories and home items for half the manufacturer’s suggested retail price, with net proceeds benefiting OCRF.
“It has been a pleasure to host this exciting show since the beginning and watch it rapidly grow into one of our highest viewed programming events,” Robertson said in a canned quote. “For me, personally, it has been amazing to be a part of such an important cause. If even one woman benefits from our broadcast then I feel that we have made an impact in helping to build awareness for this difficult- to-diagnose disease.”
Ovarian cancer is the leading cause of death from gynecologic cancers in the United States and is the fifth leading cause of cancer death among American women.
QVC’s PSA campaign was designed to bring more awareness of this often “masked” disease.
“QVC continues to be one of our greatest supporters and we are so thankful to Kelly and Lisa for continuing the fight this year to help bring attention to the importance of research for Ovarian Cancer,” said Audra Moran, the CEO of OCRF. “We look forward to QVC’s involvement again this year and, of course, the amazing awareness that their broadcast brings to the event.”